Top 5 Photo and Video Apps Performance in South Africa Q3 2021

In the third quarter of 2021, the photo and video app category in South Africa experienced notable trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful look into the performance of the top five apps in this category: Instagram, YouTube: Watch, Listen, Stream, Snapchat, InShot - Video Editor, and Google Photos: Backup & Edit.

Instagram saw a consistent increase in weekly revenue, peaking at $245 in the final week of September. Downloads fluctuated but showed a general upward trend, reaching 86.6K in the last week. Active users also saw a gradual rise, ending the quarter at approximately 4.37M.

YouTube: Watch, Listen, Stream maintained a steady revenue stream, culminating at around $26.2K in the final week. Weekly downloads experienced some variability but remained robust, with a high of 28.7K in early August. Active users remained strong, hovering around 16.8M throughout the quarter.

Snapchat had modest revenue, with a notable peak of $34 in late August. Downloads increased steadily, peaking at 57.1K in the last week of September. Active users showed a slight upward trend, ending the quarter at approximately 2.56M.

InShot - Video Editor exhibited a consistent performance in revenue, peaking at around $2.8K in the final week of June. Downloads showed a steady increase, reaching 40.6K in the last week of September. Active users remained stable, ending the quarter at approximately 408K.

Google Photos: Backup & Edit saw an upward trend in revenue, peaking at $3.5K in the last week of September. Downloads also saw a steady rise, reaching 8.9K in the final week. Active users fluctuated but ended on a high note at approximately 6.68M.

For more detailed insights and data, visit Sensor Tower.